Batiste x inzpire me
How Batiste achieved over 1.2 million views on TikTok
Words from the client
"We learned a whole lot about the potential of working with TikTok creators, and are looking forward to expanding our activity on TikTok with inzpire me!"
Creators produced video content that authentically reflects their lifestyles, creating a genuine connection with their followers
Words from the client
"We learned a whole lot about the potential of working with TikTok creators, and are looking forward to expanding our activity on TikTok with inzpire me!"
Elise Størholt Nordby
Marketing Manager, Aspire Brands
1,210,000
Total video views
96,000
Engagements
377,000
Views of hashtag #believeinwonder
The challenge
With TikTok on the rise, Batiste knew it was vital to start investing in the platform. To get started, they turned to inzpire me to run an influencer marketing campaign in their target countries; Sweden, Norway, and Denmark. Batiste’s goals were to:
- Build brand awareness and consideration
- Reach a Gen Z audience with clear USPs of their dry shampoo line
The approach
Our customer success team invited 31 TikTok creators with a combined audience of 2.5 million followers to join the campaign. These creators were a mix of micro and macro influencers across various categories, with a core following between the ages of 18 and 25 years old in Batiste’s target countries. To help Batiste achieve their goal, our strategy was to focus on:
- Trends: TikTok lives and breathes trends. To leverage this and drive engagement, the creators were asked to use two original tracks created for the campaign and a unique hashtag, #believeinwonder.
- Creativity: The creators were given creative freedom and asked to create content around a “wonder women” theme. Each creator embraced it by showcasing the many ways they were a wonder woman in life, and how Batiste helped them along.
The results
The campaign was a huge success! The creators we chose for the campaign successfully reached a local audience in Batiste’s target countries. The creators across the 3 markets reached 87% of viewers in Sweden, 82% of viewers in Norway, and 97% of viewers in Denmark – meaning ad budgets were spent on relevant impressions. The creators also achieved big on relevant metrics (see below)
Elise Størholt Nordby
Marketing Manager, Aspire Brands
This was the first time we ran a campaign for Batiste on TikTok, and we were pleased with the results! inzpire me did a great job finding relevant creators, reaching our target audience, and achieving our KPIs.
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