How Hemtex integrated influencers with in-store promotions to Boost Awareness throughout 2024

Hemtex x inzpire me

Hemtex are running long-term influencer marketing activations with inzpire me focusing on yearly strategies, launching seasonal campaigns in collaboration with a wide range of influencers. By integrating influencer activations with in-store promotions and wider marketing efforts throughout the year, Hemtex has achieved impressive results. While inzpire me delivers campaigns for Hemtex across the Nordics, this case study focuses on their success in the Swedish market.

From the client

We have now completed several dozen campaigns with the inzpire me team and are very satisfied so far. There is good communication throughout the process, an engaged team that listens to input and brings great ideas, and excellent follow-up. The campaigns we have run have performed well, and we see a strong match between the profiles and the brand. We also find that they take good care of the influencers we collaborate with and represent Kid Interiør and Hemtex well. We look forward to continuing to work with inzpire me.

@alexandra.lofgrens x Hemtex

Between February 18th and December 20th, 2024, Hemtex ran 20 campaigns and collaborated with 79 unique influencers on TikTok and Instagram, resulting in 631 pieces of content that delivered consistent visibility and engagement.

From the client

We have now completed several dozen campaigns with the inzpire me team and are very satisfied so far. There is good communication throughout the process, an engaged team that listens to input and brings great ideas, and excellent follow-up. The campaigns we have run have performed well, and we see a strong match between the profiles and the brand. We also find that they take good care of the influencers we collaborate with and represent Kid Interiør and Hemtex well. We look forward to continuing to work with inzpire me.

Hanna Haeger

Content and Social Media Manager

83,510

Total Engagements

7,174,226

Total Plays on TikTok

7s

Average View Time for Instagram Reels

133SEK

Average CPM (70% lower than our benchmark)

Q1: February - March

Winter

In Q1 Hemtex ran four unique campaigns, Bedroom, Living room, Kitchen and Bäckebölja collaborating with a total of 40 influencers who published 148 pieces of content. The total results were impressive:

2,5M people reached
4,6M impressions
17,897 engagements
157K replays for Instagram Reels
Top performing video: @mimmikapells (50,000+ reach)

Q2: April - June

Spring

During the second activation Hemtex collaborated with 25 creators generating a total of 102 pieces of content. 6 campaigns were launched over this period; Nordic Rest Launch, Little Roomies, Store opening, Outdoor furniture, Table setting and Summer news. The results exceeded our estimations:

2,5M people reached
3.8 total impressions
9000+ engagements
9s Average View Time for Reels
Top performing content: @jeennyh (11% eng. on reach)

Q3: July - October

Summer / Fall

Hemtex ran 6 campaigns during this period (Furniture, Fall News, Flannel bed sets, Bedroom, fall news, Fall Kitchen, Decorations and lamps) collaborating with 36 profiles. 174 pieces of content was created which resulted in:

1.7M people reached
3M impressions
25K+ engagements
105K+ Replays on Reels
Top performing content: @annsofieback (25K total reach)

Q4: October - December

Christmas

The final activation of 2024 focused on advent and christmas in collaboration with 51 profiles who published a total of 230 pieces of content! The high-quality content achived great results for Hemtex with many high performing creators, here's a summary:

3.1M people reached
6.6M impressions
31.5K engagements
2K+ Saves and Shares
Top performing content: @picsbyellen (15,7% engagement rate)

Hanna Hager
Content- and SoMe Manager
We have now completed several dozen campaigns with the inzpire me team and are very satisfied so far. There is good communication throughout the process, an engaged team that listens to input and brings great ideas, and excellent follow-up. The campaigns we have run have performed well, and we see a strong match between the profiles and the brand. We also find that they take good care of the influencers we collaborate with and represent Kid Interiør and Hemtex well. We look forward to continuing to work with inzpire me.