How Hemtex integrated influencers with in-store promotions to Boost Awareness throughout 2024
Cecilia Rudenstam
Head of Marketing
We have a very smooth and efficient way of working together with inzpire me. The campaign managers are always available for us. The well-developed systems and platforms that inzpire me offers are a major bonus for us, perfectly aligning with our way of working, especially with the simplicity of chatting, providing feedback, and tracking campaign performance.
From the client
Influencer marketing is a central part of our marketing mix. With our broad customer base spanning multiple age segments, influencer marketing is an effective way to reach a wide audience, especially younger demographics. The influencers have been a great match for our brand and are gradually helping us shift our market position in the desired direction. The results from the campaigns have exceeded estimates, which is great to see.
@alexandra.lofgrens x Hemtex
Between February 18th and December 20th, 2024, Hemtex ran 20 campaigns and collaborated with 79 unique influencers on TikTok and Instagram, resulting in 631 pieces of content that delivered consistent visibility and engagement.
From the client
Influencer marketing is a central part of our marketing mix. With our broad customer base spanning multiple age segments, influencer marketing is an effective way to reach a wide audience, especially younger demographics. The influencers have been a great match for our brand and are gradually helping us shift our market position in the desired direction. The results from the campaigns have exceeded estimates, which is great to see.
Cecilia Rudenstam
Head of Marketing
83,510
Total Engagements
7,174,226
Total Plays on TikTok
7s
Average View Time for Instagram Reels
133SEK
Average CPM (70% lower than our benchmark)
Q1: February - March
Winter
In Q1 Hemtex ran four unique campaigns, Bedroom, Living room, Kitchen and Bäckebölja collaborating with a total of 40 influencers who published 148 pieces of content. The total results were impressive:
- 2,5M people reached
- 4,6M impressions
- 17,897 engagements
- 157K replays for Instagram Reels
- Top performing video: @mimmikapells (50,000+ reach)
Q2: April - June
Spring
During the second activation Hemtex collaborated with 25 creators generating a total of 102 pieces of content. 6 campaigns were launched over this period; Nordic Rest Launch, Little Roomies, Store opening, Outdoor furniture, Table setting and Summer news. The results exceeded our estimations:
- 2,5M people reached
- 3.8 total impressions
- 9000+ engagements
- 9s Average View Time for Reels
- Top performing content: @jeennyh (11% eng. on reach)
Q3: July - October
Summer / Fall
Hemtex ran 6 campaigns during this period (Furniture, Fall News, Flannel bed sets, Bedroom, fall news, Fall Kitchen, Decorations and lamps) collaborating with 36 profiles. 174 pieces of content was created which resulted in:
- 1.7M people reached
- 3M impressions
- 25K+ engagements
- 105K+ Replays on Reels
- Top performing content: @annsofieback (25K total reach)
Q4: October - December
Christmas
The final activation of 2024 focused on advent and christmas in collaboration with 51 profiles who published a total of 230 pieces of content! The high-quality content achived great results for Hemtex with many high performing creators, here's a summary:
- 3.1M people reached
- 6.6M impressions
- 31.5K engagements
- 2K+ Saves and Shares
- Top performing content: @picsbyellen (15,7% engagement rate)
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