Cutters x inzpire me
How we helped Cutters generate over 1,000 new customers through collaborating with TikTok influencers
1,000,000+
video views
120NOK
CPM
90,000+
comments
1000
new customers
Maria Drivenes
Marketing Manager Cutters, Norway
Our target was to reach Gen Z and lift our brand perception within the segment. inzpire me identified profiles matching our brand and their engaging content has led to an excellent campaign.
The Challenge
Cutters wanted to reach and strengthen their brand perception among Gen Z, as well as increase traffic in their salons. The main focus was therefore to do brand-building activities targeted at this segment. At the same time, we facilitated tracking of the sales-driving impact of the activation through discount codes.
The Approach
With the help of the inzpire me platform, our campaign team was able to efficiently start identifying the right profiles for the activation based on Cutters' goals and criteria.
- "Brand Matching": We started by getting to know Cutters as a brand, allowing us to find the right profiles that felt authentic to the brand and aligned with their values, communication, and style.
- "Audience insights and data": Using performance-based and demographic filters, we were able to identify TikTok profiles with a strong reach among Gen Z, as well as examine engagement rates and previous results to optimise for conversions.
The Results
12 profiles published 15 creative and entertaining videos across two campaign periods, which resulted in over 2 million video views combined. Cutters activations proved cost-effective with a CPM as low as 126NOK, and most importantly Cutters gained over 1000 new customers directly from the influencers.
Resultatene
"inzpire me identified profiles matching our brand and their engaging content has led to an excellent campaign. Through our campaign we have gained over 1000 new customers. We are excited to continue our journey together with inzpire me’s dedicated campaign manager."
Tigergutt x Cutters
The profile Tigergutt generated over 390,000 video views and a 13% engagement rate for one TikTok video
Resultatene
"inzpire me identified profiles matching our brand and their engaging content has led to an excellent campaign. Through our campaign we have gained over 1000 new customers. We are excited to continue our journey together with inzpire me’s dedicated campaign manager."
Maria Drivenes
Marketing Manager, Cutters Norge
1000+
new customers
126.26
CPM
2,376,115
video views
149,228
engagements
