Cutters x inzpire me
How we helped Cutters generate over 1,000 new customers through collaborating with TikTok influencers
1,000,000+
video views
120NOK
CPM
90,000+
comments
1000
new customers
Maria Drivenes
Marketing Manager Cutters, Norway
Through this activation, we gained over 1,000 new customers!
The Challenge
Cutters wanted to reach and strengthen their brand perception among Gen Z, as well as increase traffic in their salons. The main focus was therefore to do brand-building activities targeted at this segment. At the same time, we facilitated tracking of the sales-driving impact of the activation through discount codes.
The Approach
With the help of the inzpire me platform, our campaign team was able to efficiently start identifying the right profiles for the activation based on Cutters' goals and criteria.
- "Brand Matching": We started by getting to know Cutters as a brand, allowing us to find the right profiles that felt authentic to the brand and aligned with their values, communication, and style.
- "Audience insights and data": Using performance-based and demographic filters, we were able to identify TikTok profiles with a strong reach among Gen Z, as well as examine engagement rates and previous results to optimise for conversions.
The Results
We ended up with 12 profiles with a combined following of over 1,145,000 that were a perfect fit to represent Cutters. The main focus was on the style and aesthetics of the profiles, with keywords like humorous, down-to-earth, entertaining, and energetic. Of the profiles that received the booking, 85% accepted, showing we matched the brand well. The remaining 15% declined due to working with a competitor. Altogether, the profiles posted 15 videos across two campaign periods.
Resultatene
"inzpire me managed to identify profiles that match our brand, and the engaging content they produced has led to a successful campaign. We look forward to continuing our journey with inzpire me’s dedicated campaign manager!"
Tigergutt x Cutters
The profile Tigergutt generated over 390,000 video views and a 13% engagement rate for one TikTok video
Resultatene
"inzpire me managed to identify profiles that match our brand, and the engaging content they produced has led to a successful campaign. We look forward to continuing our journey with inzpire me’s dedicated campaign manager!"
Maria Drivenes
Marketing Manager, Cutters Norge
1000+
new customers
126.26
CPM
2,376,115
video views
149,228
engagements
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