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Success stories

How brands leverage the power of content creators with us

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Helly Hansen
25 creators
191,780 followers
110 pieces of content
140,720 followers reached
21.2% engagement rate
Fashion

Helly Hansen promoted their base layer products with creators, who produced 110 stunning outdoor photos and videos on Instagram. Their content generated an outstanding engagement of 21.2%.

Boots
10 creators
147,940 followers
43 pieces of content
39,000 followers reached
7.3% engagement rate
Retail

Boots teamed up with 10 creators to drive awareness of their skincare products: Botanics. They shared unique stories that inspired their audience to feel beautiful in their mind, body, and soul.

Telia
20 creators
240,080 followers
39 pieces of content
163,500 followers reached
14.0% engagement rate
Telco

Telia launched a new phone service allowing customers to purchase unlimited data for a period of time. They targeted an active, young audience by collaborating with outdoor enthusiasts to create dynamic content.

Clas Ohlson
30 creators
1,453,640 followers
81 pieces of content
458,980 followers reached
3.9% engagement rate
Retail

For their 100th anniversary, Clas Ohlson collaborated with creators to launch a summer campaign. They published engaging content that promoted their picnic, travel, and party products.

Stadium
30 creators
940,150 followers
60 pieces of content
279,080 followers reached
6.8% engagement rate
Fashion

Stadium launched a campaign in Sweden and Finland in order to create content, incentivize sales, and encourage movement. They partnered up with health, fitness, and outdoor creators to inspire their audience to #movewithstadium.

Odeon
17 creators
339,280 followers
68 pieces of content
109,810 followers reached
9.2% engagement rate
Entertainment

Odeon invited 17 creators to their cinema to share their favorite film experiences on Instagram. The creators showcased the cinema’s different offerings and captured behind-the-scenes moments of their visit, which created excitement around Odeon’s newest cinema.

Haglöfs
23 creators
337,320 followers
130 pieces of content
217,520 followers reached
8.6% engagement rate
Fashion

Haglöfs kickstarted the launch of their new jacket with creators. By identifying relevant outdoor profiles, they were able to reach their target audience, as well as highlight key benefits of bringing the jacket along on outdoor adventures.

Möller’s Tran
23 creators
552,000 followers
58 pieces of content
222,000 followers reached
6.2% engagement rate
Pharmaceutical

Möller’s Tran’s campaign outperformed our benchmark estimates by 41%! The creators’ interactions with their followers successfully enabled them to raise awareness of their products.

Vespa
6 creators
101,000 followers
55 pieces of content
98,800 followers reached
11.9% engagement rate
Transport

For Vespa Elettica’s launch, 6 creators took the scooters out for a spin! They shared stunning content with their followers, while encouraging them to think green.

TINE
23 creators
1,145,463 followers
150 pieces of content
458,185 followers reached
1.8% engagement rate
Food & Drink

TINE released a new line of cheese - Østavind® - and they jumpstarted its launch on social media. They worked with food-oriented creators to pair the cheese with a variety of different foods and shared them in an eye-catching way.

Batiste
69 creators
1,481,170 followers
69 pieces of content
525,880 followers reached
3.7% engagement rate
Cosmetics

Batiste collaborated with creators to generate a buzz around their new hair products and their campaign: Wake Up Your Hair. The creators shared content that showcased their freshly styled hair, which Batiste reused on Instagram and Facebook.

bbhugme
13 creators
328,440 followers
57 pieces of content
88,320 followers reached
10.6% engagement rate
Fashion

After launching a campaign with creators in Sweden and the UK, bbhugme experienced a growth in sales in their Amazon webshop. The campaign resulted in an engagement rate of 10.6%, 58% higher than our benchmark estimates!

UNICEF
54 creators
1,654,000 followers
63 pieces of content
545,820 followers reached
2.6% engagement rate
Nonprofit

UNICEF promoted an alternate gift people can purchase for Christmas: Inspired Gifts. The creators encouraged their followers to purchase a meaningful gift by sharing personal photos and stories of why they supported the initiative.

wagamama
10 creators
194,100 followers
53 pieces of content
137,830 followers reached
10.9% engagement rate
Food & Drink

wagamama invited 10 creators to the grand opening of their newest restaurant. The creators generated excitement around the event by publishing interactive Instagram posts and stories of their most popular dishes.

Formula 10.0.6
90 creators
1,949,380 followers
90 pieces of content
691,240 followers reached
3.0% engagement rate
Cosmetics

Formula 10.0.6 raised awareness of their skincare range in Norway, Sweden, Denmark, and the UK by collaborating with creators. They ran a competition to encourage creators to produce the highest quality content and reused them on social media.

Simple
37 creators
631,330 followers
46 pieces of content
227,340 followers reached
4.1% engagement rate
Cosmetics

Simple wanted to spread awareness of their skin product line and mission to bring pure products to their customers. They partnered up with lifestyle creators to create content that beautifully showcased a selection of their products in a natural way.

Skogstad
8 creators
347,000 followers
55 pieces of content
133,840 followers reached
5.1% engagement rate
Fashion

Skogstad rehauled their brand image by reinventing their logo and releasing a new collection of clothing. They worked with outdoor and nature loving creators to showcase their new branding and clothing in creative ways, and to target and engage a new audience.

Orkla
18 creators
714,545 followers
74 pieces of content
309,900 followers reached
5.0% engagement rate
Hygiene

Orkla collaborated with family-oriented creators to raise awareness of Blenda Sensitiv by promoting it as the perfect detergent choice for families. Their goal was to create content of their product and to position themselves as a kind and caring brand.

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