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Learn what metrics to expect in your collaborations with creators.
Helly Hansen promoted their base layer products with creators, who produced 110 stunning outdoor photos and videos on Instagram. Their content generated an outstanding engagement of 21.2%.
Boots teamed up with 10 creators to drive awareness of their skincare products: Botanics. They shared unique stories that inspired their audience to feel beautiful in their mind, body, and soul.
Telia launched a new phone service allowing customers to purchase unlimited data for a period of time. They targeted an active, young audience by collaborating with outdoor enthusiasts to create dynamic content.
For their 100th anniversary, Clas Ohlson collaborated with creators to launch a summer campaign. They published engaging content that promoted their picnic, travel, and party products.
Stadium launched a campaign in Sweden and Finland in order to create content, incentivize sales, and encourage movement. They partnered up with health, fitness, and outdoor creators to inspire their audience to #movewithstadium.
TINE released a new line of cheese - Østavind® - and they jumpstarted its launch on social media. They worked with food-oriented creators to pair the cheese with a variety of different foods and shared them in an eye-catching way.
Batiste collaborated with creators to generate a buzz around their new hair products and their campaign: Wake Up Your Hair. The creators shared content that showcased their freshly styled hair, which Batiste reused on Instagram and Facebook.
UNICEF promoted an alternate gift people can purchase for Christmas: Inspired Gifts. The creators encouraged their followers to purchase a meaningful gift by sharing personal photos and stories of why they supported the initiative.
wagamama invited 10 creators to the grand opening of their newest restaurant. The creators generated excitement around the event by publishing interactive Instagram posts and stories of their most popular dishes.
Formula 10.0.6 raised awareness of their skincare range in Norway, Sweden, Denmark, and the UK by collaborating with creators. They ran a competition to encourage creators to produce the highest quality content and reused them on social media.
Simple wanted to spread awareness of their skin product line and mission to bring pure products to their customers. They partnered up with lifestyle creators to create content that beautifully showcased a selection of their products in a natural way.
Skogstad rehauled their brand image by reinventing their logo and releasing a new collection of clothing. They worked with outdoor and nature loving creators to showcase their new branding and clothing in creative ways, and to target and engage a new audience.
Orkla collaborated with family-oriented creators to raise awareness of Blenda Sensitiv by promoting it as the perfect detergent choice for families. Their goal was to create content of their product and to position themselves as a kind and caring brand.