Schysst Käk x inzpire me

How Schysst Käk ran a cost-effective TikTok campaign

The challenge

Schysst Käk is a fast-growing make-at-home kebab concept that is making its mark on the Swedish food market. Founded by the winner of Master Chef Sweden, their wide range of products offers all the essentials for consumers to craft mouthwatering kebabs in their own kitchen. In a highly competitive grocery market, the company saw great potential to reach young consumers using TikTok. Their goals were to:

Build brand awareness among young adults
Increase consideration within their category

The solution

To help Schysst Käk achieve their goals, we collaborated with creative content creators on TikTok, and our team focused on:

The right brand fit: Utilizing our data-driven approach and hands-on experience, we carefully matched Schysst Käk with 10 TikTok creators ideal for engaging a younger audience. Our team focused on influencers with an audience aged between 18 and 34, while also ensuring their relevance and interest in the products across lifestyles and interests.
Content that engages: Each creator embarked on the journey to create their own unique kebab or pita, sharing their experiences with their audience. This allowed the influencers to be creative – and the fun and diverse content showcased Schysst Käk’s variety of tasty products, inspiring people of all tastes – from the meat-lover to the devoted vegan!

The results

The campaign proved to be a great success! Through authentic and creative content they managed to reach a highly engaged target audience at a low CPM. Including niche communities like gaming and fitness, they inspired a wide range of young adults to make their own kebab masterpieces at home. Schysst Käk also secured year-long content usage rights, allowing them to utilize the content in paid ads and in their own channels, helping them save both time and cost. See below what the campaign achieved:

"It's been super exciting working with creators for this campaign, and letting inzpire me handle all the practical aspects saved us a lot of time. Quick response times and a solution-oriented approach have been extremely helpful – and we're very satisfied with the content and end results."

@frida.hartman x Schysst käk

Drove 162,500 total impressions with one TikTok video

"It's been super exciting working with creators for this campaign, and letting inzpire me handle all the practical aspects saved us a lot of time. Quick response times and a solution-oriented approach have been extremely helpful – and we're very satisfied with the content and end results."