Instagram pricing calculator

The pricing calculator will produce an estimate for:

• Instagram post reach
• Instagram post impressions
• Number of Instagram followers
• Influencer’s engagement rate vs our benchmark engagement rate
• The estimated price of sponsored posts

Yes! Our pricing calculator can be used much like other Instagram money calculators. It’ll tell you the influencer’s number of followers, engagement rate, and earnings per post, just like other calculators. The main benefit of our calculator is that it uses real data based on real collaborations with influencers.

Yes! The calculator works for anyone who works with influencer marketing. The data for this pricing calculator is based on thousands of sponsored posts to give you an accurate estimate of your influencer earnings. You can use the calculator to assess your Instagram account and share the figure with brands.

Sponsored posts are the most common form of collaboration between a brand and an Instagram influencer. Our calculator was created to show the estimated earnings for influencers and estimated prices for brands for sponsored posts.

The way that sponsored posts normally work is that a brand will contact an influencer to promote their product on the influencer’s Instagram account. In exchange, the influencer will get free products and/or payment.

The best sponsored posts happen when a brand and an influencer have similar values, audiences, and expectations from the collaboration. We strongly believe in creativity and authenticity when it comes to collaborations. We also believe that influencers should be compensated for the time and resources they spend to create content and achieve results.