Instagram pricing calculator

Find out how much you can charge brands for collaborations based on your performance, not followers.

This calculator only shows results for influencers with Business or Creator accounts.
Estimated price
Creator can charge 0 for 0 posts and 0 stories. Creator is expected to reach 0 followers.
Est. story impressions
Est. reach
0%  vs. 0%
Engagement rate
vs. benchmark
Est. post impressions
Total posts

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What will the Instagram Pricing Calculator show me?

The pricing calculator will produce an estimate for:

  • Instagram post reach
  • Instagram post impressions
  • Number of Instagram followers
  • Influencer’s engagement rate vs our benchmark engagement rate
  • The estimated price of sponsored posts

These estimates are based on data from thousands of stories, posts, and collaborations with the influencers on our platform. They’re calculated by measuring the relationship between reach, impressions, engagement rate, and follower size.

Since an influencer’s individual metrics may deviate from the average, the calculator should only be used as a guide.

Is this the same as an Instagram Money Calculator?

Yes! Our pricing calculator can be used much like other Instagram money calculators. It’ll tell you the influencer’s number of followers, engagement rate, and earnings per post, just like other calculators. The main benefit of our calculator is that it uses real data based on real collaborations with influencers.

I’m a brand! Can I use this to estimate how much I should pay an influencer?

Yes! The calculator can be used by anyone who works with influencer marketing. The data for this pricing calculator is based on thousands of sponsored posts to give you an estimate of how much you should pay a creator for a collaboration. You can use the calculator to assess a creator’s Instagram account and price them accordingly.

Instagram influencer sponsored posts explained.

Sponsored posts are the most common form of collaboration between a brand and an Instagram influencer. Our calculator was created to show the estimated earnings for influencers and estimated prices for brands for sponsored posts.

The way that sponsored posts normally work is that a brand will contact an influencer to promote their product on the influencer’s Instagram account. In exchange, the influencer will get free products and/or payment.

The best sponsored posts happen when a brand and an influencer have similar values, audiences, and expectations from the collaboration. We strongly believe in creativity and authenticity when it comes to collaborations. We also believe that influencers should be compensated for the time and resources they spend to create content and achieve results.