How influencers contributed to increasing website visitors and website clicks by over 110% for Folkhögskola.nu
Words from the client
Folkhögskola.nu x inzpire me
Words from the client
Miriam Steinbach
Kommunikatör
+112%
increase in traffic from Meta
+132%
increase in website clicks from TikTok
133SEK
CPM
1,4M
total video views
The Challenge
Folkhögskola needed to increase awareness among young adults in Sweden, a group that often overlooks this alternative education. They wanted to change attitudes and position Folkhögskola as a relevant and valuable choice for personal and academic development. Additionally, the goal was to increase engagement and traffic to their website, encouraging more young people to explore their options and sign up for a course.
The Approach
We identified the need to collaborate with influencers who had experience with this type of education. That could help inform and inspire young audiences in an authentic and positive way. We estimated that partnering up with 5-7 influencers, each with a high percentage of young following in Sweden, could generate 20-28 pieces of content while still being cost-effective based on the client's goals. The content would reach an estimated audience of 400K-600K users on TikTok and Instagram. Our strategy focused exclusively on video content, where the influencers could share their personal stories and engage their audience through authentic and interactive formats. To amplify the campaign, we boosted the influencers' content through paid ads, ensuring precise targeting towards young people actively exploring educational opportunities.
The results
The influencers exceeded expectations, delivering an impressive 1.4 million views—up to 180% more than our initial estimate. This resulted in a highly effective CPM of just 133 SEK. The campaign generated 6,198 engagements, including many positive comments from viewers, with several expressing that they would recommend Folkhögskola to others, further reinforcing the brand’s positive image. The campaign ran from March to May, and in April, the influencers helped increase traffic from Instagram by +112% and website clicks from TikTok by +132% compared to the same period last year.
