How inzpire me helped Stadium achieve 3.8 million impressions on Instagram

Sanna Kankainen
Social Media Manager, Stadium
It was extremely important for us to be inclusive in this ambassadorship, to show that movement is for all. We wanted this to be reflected in the creators that represented us. inzpire me rose to the challenge! They were successful in finding us a great group of diverse influencers, and helped us build relationships with them.

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The challenge

Stadium is Sweden’s largest sports chain, with about 160 stores across Sweden, Finland, and Denmark. They wanted to position themselves as the go-to place for anyone who strives for an active lifestyle, no matter what their personal circumstances are. To achieve this, they reached out to inzpire me to create an ambassadorship with a diverse cast of influencers. Stadium wanted them to inspire more people to get moving, and show that everyone should have the opportunity to live an active life. For this ambassadorship, Stadium’s goals were to:

Drive awareness among their target audience in Sweden
Create inspiring, high-quality content for them to reuse

The approach

Our customer success team worked with 31 influencers on Instagram over 9 months. This allowed Stadium to test a wide range of influencers for the ambassadorship, to ensure they performed well, and more importantly, were brand-relevant. To make this ambassadorship a success, our strategy was to focus on 3 elements:

Finding diverse influencers: To promote Stadium's message that movement is for everyone, we partnered with diverse influencers across various genders, ethnicities, abilities, body types, interests, fitness levels, and life stages. They shared their unique ways of staying active, ensuring everyone could find relatable stories.
Keeping promotions authentic: To showcase Stadium's products, we provided influencers with monthly themes tailored to their Instagram profiles. This approach let them create authentic content that resonated with their followers.
Building relationships: We evaluated influencers monthly for brand fit, performance, quality content, and storytelling. Those who best conveyed Stadium's values were chosen for long-term partnerships.

The results

The influencers went above and beyond for this ambassadorship! They created 428 pieces of content for Stadium, which they reused on their social media. The creators also achieved: