Jordan x inzpire me
How Jordan increased traffic by 300% with influencer marketing
The challenge
Jordan is the market leader in Norway in both painting tools and cleaning equipment. They wanted to work with influencers to promote their product, Superkost, and highlight how exterior spring cleaning can be a breeze! Their goals were to:
- Build awareness and brand recognition with relevant target groups in Norway
- Share benefits of the Superkost product
The solution
Our customer success team got to work by setting up a campaign that included 13 influencers with a combined follower count of over 1 million. To make sure Jordan achieved their goals, our team focused on:
- Picking the right influencers: Because Jordan’s target audience for Superkost was homeowners, our team focused on working with influencers who had followers above the age of 25. And while most categories were relevant, our team paid special attention to lifestyle, interior, and family influencers, who had an audience that was interested in a product like Superkost.
- Delivering the right message: The main message Jordan wanted to get across in their campaign was “it’s never been easier” so it was important that the content was playful and casual. To do this, our team encouraged influencers to show the fun side of cleaning in their content. The influencers rose to the challenge by using different themes, music, and even costumes!
The results
This campaign was a huge success! The influencers also created 88% more content than expected. Their fun and creative content was key to generating some great results. See below what the influencers achieved:
Words from the client
"I’ve had a great experience working with inzpire me. It’s been nice to get input from professionals to optimize our campaign. Looking at our relevant content online for ‘Superkost,’ we’ve seen a 300% increase in visitors during the campaign, compared to the week after the campaign!"
Kjetil Lundstein x Jordan
Words from the client
"I’ve had a great experience working with inzpire me. It’s been nice to get input from professionals to optimize our campaign. Looking at our relevant content online for ‘Superkost,’ we’ve seen a 300% increase in visitors during the campaign, compared to the week after the campaign!"
Heidi Larsen
Brand Manager, Jordan
300%
Increase in traffic
150 NOK
CPM, 59% lower than our benchmark
360,000
Total audience reached
930,000
Total impressions
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