s360 x inzpire me
How digital agency s360 scaled content production with inzpire me
Ida Holstad Helgesen
Digital Advisor, s360
It’s a pleasure working with inzpire me. The platform is easy to use, and we present it to our clients with confidence and pride. The team is dedicated and passionate, and they truly know what they’re doing. The accounts we’ve built up with their help was lifted by the creative, high-quality content from influencers. Working with inzpire me is the perfect way to build a brand safely and efficiently, and we couldn’t be more pleased!
The challenge
With the demand for influencer marketing on the rise, the team at s360 recognised the need to offer this service to their customers. However, to execute successful campaigns, they needed a solution that was data-driven, efficient, and user-friendly. For s360, having access to reliable data is crucial. As an agency, they prioritise making recommendations based on accurate data, not assumptions. They were frustrated that most solutions out there didn’t meet this criteria. s360 also believes in the power of content. They run content-driven campaigns for their customers, but find the process to be time-consuming and expensive. They saw an opportunity to scale content production with influencer marketing, so it was vital that their solution allowed them to easily own and redistribute content.
The solution
The s360 team brought inzpire me forward as a solution based on the following factors:
- First party data: The influencers’ audience demographics, engagement, reach, impressions, and campaign performance are fetched directly from Instagram via their API, so they could avoid any inaccurate estimates.
- Automated content delivery: The s360 team could simply edit campaign brief templates for specific content usage rights. The content in campaigns would also be automatically uploaded to their accounts in real-time, ready for reuse.
Life with inzpire me
After choosing to partner with inzpire me, the s360 team was eager to begin. To ensure a smooth setup, they participated in customised workshops covering everything from drafting campaign proposals, to utilising the inzpire me platform for campaign management. With the support of a dedicated customer success manager, they successfully launched their first campaign, receiving guidance, troubleshooting assistance, and answers to any questions. Now, the s360 team possesses the skills, expertise, and confidence to execute campaigns with a quick turnaround, which is crucial for meeting their clients' needs.
Janne Gjessing
Team Lead, s360
We chose the inzpire me platform for their price, service level, and large number of diverse influencers, as well as the fact that we own the creatives produced during a campaign. Most importantly, it was the fact that inzpire me is a technology-based company that focuses on providing customers with data and insights.
The results
Since partnering with inzpire me, the s360 team has consistently delivered creative campaigns, generating extraordinary content and results for their clients. One notable client, Synnøve, benefited from a pioneering campaign involving six TikTok influencers – the first of its kind in their industry. The campaign was a resounding success, allowing Synnøve to engage with audiences their competitors had not reached. They received six engaging videos that highlighted their products, which continue to appear in users' feeds, driving ongoing impressions. As a result, Synnøve's CPM has dropped to €1.39 – €0.37 cheaper than before!
- €1.76 CPM, which continues to drop
- 442,740 views, which continue to increase
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