Case study
How Haugen-Gruppen increased sales by 19.3% for their product Tørsleffs
2.1M
people reached
3.9M
impressions
26K
shares and saves
+19.3%
increase in sales
Sophus Holm
Brand Manager
One of the biggest advantages of working with inzpire me has been their ability to simplify the entire influencer marketing process. The results from the campaign were impressive; we saw a clear increase in KPIs and overall interest in Tørsleffs
The challenge
The goal of this campaign was to increase brand awareness for Tørsleffs and highlight the many uses of Tørsleffs condensed milk. Our campaign manager collaborated closely with the Brand Manager for Tørsleffs to get a deeper understanding of the brand, and presented creative ideas on how the product could drive engagement and inspiration among food enthusiasts on social media. From the client: "Tørsleffs Sweetened Condensed Milk is a versatile product, but it also requires a certain level of inspiration and guidance to demonstrate its potential uses. Influencers have a unique ability to create content that both inspires and educates, which aligned perfectly with our goals for this campaign."
The approach
We identified nine popular food influencers who were the perfect fit to showcase how Tørsleffs can be used in both festive and everyday recipes. The campaign was scheduled to run from May to June, so we encouraged the influencers to showcase the product through various 17th May recipes and homemade ice cream ideas both on TikTok and Instagram.
Results
The inzpire me platform makes it easy to find, select, and collaborate with relevant profiles, and we’ve especially appreciated how well it matches us with influencers who align with our brand. We are very pleased with the influencers who participated in the campaign and share our passion for food. They had strong engagement and were able to communicate the product's qualities in a way that resonated well with our audience.
@ildelfinorosa x Tørsleffs
The influencers reached a total of 2.1 million people across TikTok and Instagram. Their content was saved and shared over 26,000 times.
Results
The inzpire me platform makes it easy to find, select, and collaborate with relevant profiles, and we’ve especially appreciated how well it matches us with influencers who align with our brand. We are very pleased with the influencers who participated in the campaign and share our passion for food. They had strong engagement and were able to communicate the product's qualities in a way that resonated well with our audience.
Sophus Holm
Brand Manager, Haugen-Gruppen
+19.3%
increase in sales during campaign period
26K
saves and shares
11,9%
average engagement rate
13NOK
CPM on paid ads
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