How to find the right influencers for your brand in 2025: Say hello to AI Creator Matching

Finding the right influencers can be a difficult and time-consuming task—especially if you're relying on manual searches, gut instincts, or unreliable data from questionable influencer tools. Without the right resources, it’s easy to feel overwhelmed.

As influencer marketing has become more sophisticated, so have the tools designed to streamline the process of connecting brands with the right influencers. With the rise of advanced AI technology, we’re able to help brands quickly discover profiles that align with their values, audience and goals in ways that weren’t possible before.

Let’s explore how our AI brand matching feature works, and how you can effortlessly find the best profiles for your brand using advanced search filters and AI—easily, efficiently, and completely for free.

AI Creator Matching

As official API partners, inzpire me only rely on first-party data from all the main social media platforms, so you can be sure that all insights and suggestions are based on trustworthy, accurate data from official sources. (Learn more about first-party vs scraped data).

At inzpire me, we offer a database of over 8,000 qualified influencers across the Nordics. Every profile is manually reviewed and vetted before becoming available for collaboration, ensuring top-quality partnerships and brand safety for our users.

With the use of advanced filters—such as audience demographics, reviews, and performance data—brands can make informed decisions rather than relying on guesswork. Our AI brand matching tool processes this data and pairs it with your brand to suggest the most relevant influencers.

Here’s how it works in practice:

1. Head to Discover Creators. This is where you can browse our database of approved, registered profiles
2. Click “Try our AI suggested filters”. This automatically sets filter criteria based on an AI analysis of your brand, and creator’s social media content. Creators who frequently publish content aligned with your brand, and consistently deliver results at our above our benchmarks are ranked higher, making it easier to identify top-performing influencers that match your brand identity.
3. And voila! Scroll through your suggestions, and add your favourites to shortlists in one click - connect instantly, or save them for future campaigns!
4. You can also save your search filters and get weekly updates when new creators are approved to the platform that matches your criteria.

Want to test it out? You can already get access by creating a free account.